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LAYOUT AND MERCHANDISING EVALUATION

Why Do It?

Having the correct merchandising strategy can make or break your department.  It is extremely important to recognize and understand guest behavior throughout the department by focusing on hot spots, dead zones, and the overall traffic pattern to appropriately merchandise fixtures and displays to leverage sales.

Key Points

Floor Layout Assessment

Guest Movement Evaluation

Locate Hot Spots and Dead Zones

Merchandising Strategies

Floor Layout Suggestions