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LAYOUT AND MERCHANDISING EVALUATION
Why Do It?
Having the correct merchandising strategy can make or break your department. It is extremely important to recognize and understand guest behavior throughout the department by focusing on hot spots, dead zones, and the overall traffic pattern to appropriately merchandise fixtures and displays to leverage sales.
Key Points
Floor Layout Assessment
Guest Movement Evaluation
Locate Hot Spots and Dead Zones
Merchandising Strategies
Floor Layout Suggestions
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